Roberto Alvarez, Class of 1938
Roberto was born on January 8, 1919, in La Mesa, but he lived and went to elementary school in Lemon Grove. The decision was made by the Lemon Grove Grammar School to segregate the students of Mexican heritage (most were born in the US) in a specially built school. The board’s justification for this action was that all of the students needed remedial help.
The parents of the students took immediate action, forming a neighbors committee, and sued the school district for discrimination. Roberto was named the head plaintiff in the lawsuit: Roberto Alvarez vs. the Trustees of the Lemon Grove School Board. He was one of the best students in the school. The school board lost the lawsuit. The parents won one of the first successful anti-discrimination lawsuits in the US.
After graduating from GHS in 1938, Roberto began work at a Penny Food store in downtown San Diego. During WWII, he served as a storekeeper in the U.S. Navy and learned bookkeeping and how to store, ship, and distribute supplies.
In 1950, these experiences became the foundation of Roberto starting his own business: Coast Citrus Distributors Inc., which grew to be one of the leading Latino owned businesses in the US.
Roberto Alvarez’s life is a wonderful example of the “American Dream Come True”.